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You are the manager for a company that wants to develop a new trade name for a new mobile application (mobile app). Come up with a new trade name for the mobile app and search for possible conflicts on the USPTO website on the Trademark Electronic Search system (TESS).

In order to complete the below question you must read Chapter 3. For full credit you must provide thorough, detailed and well-supported answers.

You must complete the assignment in a Word document and then upload it to the assignment area for grading. Remember, you must cite and reference sources. Your answer must be a minimum of 2 full pages in length following APA guidelines.

1. Run a search on the Internet, such as Google News, or through your library’s database of newspapers and magazines and find an article involving a recent domain name dispute. Summarize the article.

2. You are the manager for a company that wants to develop a new trade name for a new mobile application (mobile app). Come up with a new trade name for the mobile app and search for possible conflicts on the USPTO website on the Trademark Electronic Search system (TESS). You should search for your proposed mark but also for other marks that are logically close such as synonyms and variant spellings. Please explain the process. What trade name did you search? What conflicts did you find? You must explain the proposed app that you want to develop and be prepared to discuss the app in class.

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