Industrial marketing management
Write a critical review of the article by Brindley & Oxborrow (2014). Students are required to use proper academic research or publications (i.e. peer-reviewed) to support their arguments. Proper referencing and in text citation is compulsory. Failure to provide in
text citation may warrant an immediate failure. Total words count for this report is approximately 2000 words. This number includes tables, figures, diagramsbut excludes
reference list. Please use font Times New Roman, font size 10, no spacing between sentences except for headings, sections and paragraphs.
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