1- Is it ethical for companies to avoid certain segments? For example, many brands do not target low-income consumers. Is that unethical?
2-Why is competitive intelligence so hot in today’s business environment?
3-Walgreens includes advertisements for its store brand on its Web site, runs ads in weekly flyers, and promotes its store brand products (such as Wal-zyr, the Zyrtec alternative) on endcaps in stores. How might this affect Walgreens’ relationship with manufacturers’ brand suppliers? Do you think this increases the cost of the store brand items?
please use this book and one more.
MKTG 9th by Lamb/Hair/McDaniel South-Western Cengage Publishers
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