On the 29th of January, 2015, Apple’s market capitalization became double that of Microsoft. This was an unthinkable event a couple of decades ago, when Microsoft was the world’s foremost software company, and Apple was almost going under. You can read about it here, also watch the video that accompanies the article.

What were the external changes in the environment that contributed to Apple’s dominance? Please study the PPT on “External Environment” uploaded under “Course Material,” especially the six segnments of the general environment and the five forces of industry. Then address one or both of the questions below:
Of the six segents of the general environment, which one contributed the most to Apple’s success? How?

Of the five forces in the computer industry, which did Apple take the most advantage of? How?

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