Com 201

Randy Beam

 

Video Guide for Rich Media, Poor Democracy

 

1. McChesney seems to make the assumption that media organizations are motivated only by a desire to make profits. Based on what you’ve read and, perhaps, on your personal experiences, do you think this assumption is almost always true; is often true, but there are important exceptions to it; or is almost never true?

 

 

 

 

1. McChesney gives four reasons that media firms seek to become larger – reasons that they seek to merge with other media organizations to create what he calls media conglomerates.  It’s important that you understand these reasons, which are:

 

Cross-promotion

 

 

Cross-production

 

 

Cross-advertising

 

 

Capacity to produce blockbusters

 

 

 

1. The Federal Communications Commission has played a role in making these mergers possible, in McChesney’s view.  What does McChesney say the FCC has done to “encourage” the mergers?

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