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Research on new product’s developments and failures.

1. Please read “Textbook 3.pdf” first. (Here is the link : https://drive.google.com/file/d/0B8OsPVjeXqEYcEtYU0VSdk8yYmM/view?usp=sharing)

2. Research new product development and failure.

3. Different sources will provide different failure rates depending on the product category, industry, and duration of time passed. Please share one relatively current reported failure rate that you find in a published source. Be sure to include the source (with a complete citation) where you found the statistic and what industry and time frame the statistic is based on.

4. Identify one product failure that you found discussed in published literature. Try to utilize sources most people are familiar with such as Time, Business Week, Wall Street Journal, etc.

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