watch link:
https://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/OM/Krajewski/starwood_sales_operations.html
Questions:
1).
At what points in the planning process would you expect accounting/finance, marketing, information systems, and operations to play a role? What inputs should these areas provide, and why?
2).
Does Starwood employ a chase, mixed, or a level strategy? Why is this approach the best choice for the company?
3)
How would staffing for the opening of a brand new hotel or resort differ from that of an existing property? What data might Starwood rely upon to make sure the new property is not over- or under-staffed in its first year of operation?
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