Dear Writer

I have got marketing assignment that requires me to make a report to a company to convince them to be innovative and to implement blue ocean strategy in the company.

The company that I have chosen is Office choice Ltd in Australia.

I have done some parts of the report and I want you to edit and paraphrase the parts that are in RED color.

I also want you to do a market segmentation analysis for the office furniture industry and stationary products which office choice company operate in.

I also want you to embed the triple bottom line auditing within the report.

I also want you to explain the blue ocean strategy (I have explain and define the blue ocean strategy but there are some parts that needs to be explained more clearly such as Value innovation and the creation of blue ocean – Strategy Canvas – The four action framework – Six paths to blue ocean strategy – Visualize strategy.

I also want you to explain consumer buying behavior.

Also explain Porter’s five factors of market attractiveness and implement them to the office products industry.

Also explain the needs and wants of customer in depth and relate this to the blue ocean strategy.

I need the assignment to be done within 24 hours. I am expected good work. I know the time is not enough but try to do your best within the time please.

I have put 20 sources but it is not important to follow it. there is no exact number of resources required.

Check the paper attached in the word document I have highlighted everything for you and there are some references available also.

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