Marketing 100

You will need to provide support and justification for your answers. You are EXPECTED to refer to the marketing theories.  Strong abilities to apply marketing theories to the ads. have chosen.

Note: Please choose PROPER ads and not images as they are NOT ads. They will need to have a brand and professional execution to constitute an ad.

Question:

Explain the difference between a “pull” promotional strategy and a “push” promotional strategy. Find two ads to showcase “pull” promotional strategy and find two ads to show “push” promotional strategy. For each ad, discuss if the ad has been effective for the product. Explain and justify your answers using Marketing theories. (25 marks)

Mandatory:

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