Ethical and Non-Ethical PR Campaign Analysis
You are to research and identify three (3) “front group” campaigns that you believe have been instigated and implemented by some specific person, entity, organization or company.

Select and applying the most appropriate typology for each of your three (3) “front group” campaigns, utilizing one or more of the four – model typology for public relations practice that was formulated by Professors James Grunig of the University of Maryland and Todd Hunt of Rutgers University in their 1984 book of Managing Public Relations. Grunig’s four models of public relations are: (1) press agentry/publicity (a one-way, “hype” model to advocate, with little or no research involved); (2) public information (based not on persuasion but on journalistic ideal and integrity); (3) two-way asymmetric scientific persuasion is its purpose, with imbalanced effects) and (4) two-way symmetric (gaining mutual understanding through solicited feedback is the main purpose).

You are to identify and state, specifically who (the person(s), organization(s), etc.,) that is responsible for the campaigns, what you believe to be based on your personal research their public relations goals, objectives, methodology, strategies, tactics, etc., and whether you believe each campaign was ethical or not and your reasoning.

Paper MUST be typed, has a cover page, including the title of the paper, date, course number, and students name. The body of the paper, regardless of length, in a business needs to include a table of contents that ties to your headings and appropriate analysis, sub-headings, conclusions and recommendations and page numbers, a summary of your conclusions and recommendations and meet common business citations in APA format. NOTE: Wikipedia is not an acceptable reference source for any of these papers.

Reminder: A front group is an effort of a company/organization to influence public policy by disguising the true identity of organizations and its members by developing one or several internal or external grassroots organizations to achieve various public relations goals. They also, sometimes create and use “Astroturf” Internet sites and engage in “Digital Brand Assassination.”

More than half of professionals surveyed said it is unethical for parties to fail to mention that their impetus for contacting a government official or other organization

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