Title: role of information management (IM) in ‘Google’

Focus on the organisation (Google)

critically analyse how an organisation is using information management systems to get competitive advantage

approach should be analytical and critical, applying the theoretical frameworks (as explained below), contrasting ideas from different authors, discussing perspectives, and elaborating your arguments with substantial information from relevance sources.

Following questions to be answered: • . How information management has been used for fostering organisational change and/or data integration that has brought sustainable competitive advantage(s)

• How information management supports the unique e-business model of the company, differentiating it from competitors

• How information management has changed the knowledge management in the company adding strategic capabilities

• How the company has faced the challenges in implementing new information management procedures and technologies aiming to build better competitive advantage(s)

• How the company has managed its information management acquisition and/or development in order to obtain better competitive advantage(s)

• How the company has managed security and risks related to information management to improve its competitive advantage(s)

• How the company has used information management to develop more competitive new business models

Part 2

role of information management (IM) in Google’s Social Media products and digital services

. It is the role of IM not on Google but on the social media platforms or digital products produced by Google

.

it would be recommended to focus only on two Google social platform or digital service. This would allow you to discuss further the type of information and how it is managed by this organisations to get competitive and sustainable advantages.

Contribution

Managerial Implications

My project is going to benefit the company due to the CEO wants to analyse the level of communications and how can it will be improved

Part 3

References: http://scholar.google.co.uk/

research academic journal quality in the Association of Business Schools (http://www.associationofbusinessschools.org/node/1000257)

Students may also use news material from legitimate sources (such as Financial Times, The Economist, BBC, The Guardian, New York Times, The Wall Street Journal, The Washington Post, Le Monde, and Spiegel, to cite a few). Avoid other sources that you are not sure of. These newspapers have more than enough material

Students can also use material published by companies in their websites, and serious research from top management consultancies (McKinsey, Bain, The Boston Consulting Group, Monitor, Arthur D. Little, Booz Allen & Hamilton, Deloitte, to cite some)

expected to consult between 3 and 5 references to build their theoretical perspectives (all from academic journals and books), and between 5 and 10 references on the particular cases they are investigating

Main Reference book- Cox, S.A. (2014)- managing information in organisation, a practical guide. 2) Chaffey, D, & Wood, S. (2011), Business information Management

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