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DISCUSS the importance and effects of online marketing .

Online marketing mix on Mysale
Website functionality report on Mysale.

http://www.mysalegroup.com/docs/Admission.pdf

– This is a detailed information on Mysale. Please look at it..it might come in handy for you. Do some reading on Mysale.

You have to write online marketing mix in terms of:-

1) Have to comment on the website (Mysale) – from a customer perspective. Write how the website (Mysale) work as the 4P’s in it’s business. (4P’s would be Product, Place, Price, Promotion).

2) Followed by a marketer perspective to write on how the business utilize the website (Mysale) to create product value, distribute their things to customer, promote and etc etc.

You need to add pictures of the website (Mysale), about any particular thing you speal about & screenshot of the website.

You will only be able to start on (Marketing mix) after looking at the “introduction” and “online strategy. Therefore, I will attaching files of the introduction & online strategy so please inter relate it.

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