1 – Situation

2 – Identify specific problem or issue to address

3 – Analysis and evaluation

4 – Alternative courses of action to be considered

5 – Your recommendation (best solution)

The significant facts about the organization’s competitive position, both in terms of its internal resources and external environment;

• The specific problem facing the organization at the time of the case;

• Alternative courses of action the organization can consider, and a discussion of each

from the perspective of its ability to solve the organization’s problem;

• The best solution from among possible alternatives, and recommendations for

implementing the chosen strategy, supported by the information you have presented.

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