Prescribed question: How does the text conform to, or deviate from, the conventions of a particular genre, and for what purpose?
( in the first paragraph , talk what I listed for the 1st paragraph. In the next paragraph discuss how the the ads I gave you, are doing it. Also you need to do an outline for this work. Please take a look for some information on written task , It will help you and me)
1 st paragraph
Talk about public service broadcasting anti smoking commercial
talk about genre
Look at American Cancer Association
https://www.tobaccofreekids.org/research/factsheets/pdf/0051.pdf
http://www.tvparty.com/vaultcomcig.html
http://www.psaresearch.com/images/public_service_ad.pdf
http://www.ipa.co.uk/news/how-advertising-performs-a-public-service#.VXCf8kiMW34
2nd Paragraph:
Look at and how these two ads are used
https://www.youtube.com/watch?v=JvcBUf2Bzbs
Mainly you need to answer the question. It is going to be helpful for you to get familiar with , what written task II generally is. I gave some links to websites ,that I think are good secondary sources ,
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