Identify a particular agricultural or food commodity produced in Australia which faces an

agribusiness marketing problem. As an individual, you will prepare a written briefing (report)

on this agribusiness marketing problem and then propose and analyse possible strategies to

resolve the problem.

This briefing should include (1) a clear identification of the current marketing system

relevant to your focus commodity, (2) a concise outline and analysis of the marketing

problem, (3) a proposition of a marketing strategy or a series of policy interventions which

could assist in alleviating the problem facing your focus commodity, and (4) a well

articulated justification of why this proposition would be beneficial for your chosen

commodity.

You will be assessed on your ability to articulate each of these points with reference to

economic theory, models and/or empirical evidence relevant agribusiness marketing.

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