Environmental Analysis

External Environment Analysis

4. Analyze the external environment of the selected industry, and market/segment based on chapter two of your text book. The analysis will use scanning, monitoring, forecasting, and assessing. This to include the following:

4.1 Description and analysis of the opportunities and threats in the industry in general and to your company in particular: Market size and Trends; Market profitability; Segmentation and Target Customer Profile; and Online markets.

4.2 Description and analysis of the general environment with its most 3 influential components (out of the 7 components).

4.3 Description and analysis of the industry environment using the five forces model of competition. Here you need to address all the components of the five forces. *The project is about a small Café in a gas station.

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