Going global requires investment and careful planning. Taking a creative service to a foreign country with different social and cultural norms is especially challenging.

Use Corpnet’s Web design service or any other creative service as an example. Select a foreign country where the service may find a market.

Explain the demand for the creative service in the foreign country.

Describe important economic, social, and cultural differences between the U.S. and the foreign country.

Describe the target market for the service in the foreign country.

Summarize information about media in the foreign country and determine the outlets to use.

Formulate the marketing message and give at least two examples of how it can be expressed and delivered.

Write a 4–5-page report in Word format. Use only this book as your reference:

Grewal, D., & Levy, M. (2014). Marketing (4th ed.). McGraw-Hill/Irwin

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