Product Marketing
Introduction
Product marketing is one of the way through which an organization gets to inform the public about its products and services. Marketing is usually done by considering different market segments or target, which help the organization plan and come up with various ways through which they can have a winning advert. One way through which the advert becomes better is through copy platform. A copy platform is a strategy applied by organizations and businesses to define their market and maximize sales from the said market. Copy platform is an essential tool that works better than any other marketing or advertising tool in the field today. In this paper, copy platform will be used to advertise and market the new product that Coca Cola is trying to introduce in the market (Hyatt, 2012).
Product Description

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