After reading the article entitled “Millennials–The Demographic To Watch” that I will upload later, pick a brand (for a product or service) that is strongly associated in people’s minds with that demographic i.e., the Millennials. Identify the brand and discuss the pros and cons of such a strong association for its long-term future. Is what is called “Cohort Marketing” [i.e., targeting a specific age cohort (segment) and building one’s marketing strategy around it offering appropriate products to members of that group as they grow up (and older)] a “good” approach in this case?
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